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UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers | University of Toronto
![There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/05/AS_ADIDAS_OFFPLAT.jpg?strip=all&quality=100&w=1920&h=1080&crop=1)
There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun
![There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/05/AS_ADIDAS_OFFPLAT.jpg?strip=all&quality=100&w=1080&h=1080&crop=1)
There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun
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There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun
![Nicholas on X: "@ebasilion @AngryBlackLady adidas is spelled with a lowercase “a”. https://t.co/VW8dItsNpc" / X Nicholas on X: "@ebasilion @AngryBlackLady adidas is spelled with a lowercase “a”. https://t.co/VW8dItsNpc" / X](https://pbs.twimg.com/media/D_kAeZUXYAAI5Zr.jpg:large)
Nicholas on X: "@ebasilion @AngryBlackLady adidas is spelled with a lowercase “a”. https://t.co/VW8dItsNpc" / X
![There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/05/image-89e87c325a.jpg?w=620)